This tool uses UK context.
View US version →
Tech · Disclosure checker
Influencer Disclosure Checker
Is this influencer content a genuine recommendation or an undisclosed ad? A verdict based on ASA, FTC, and ACCC disclosure rules.
Blank until you answer
Plain-English why
Copyable takeaway
What this means
This instrument starts blank so it does not judge a made-up example before you have entered your own situation.
Formula used
Disclosure score = commercial relationship clarity + label adequacy + content pattern + creator history
Worked example
Known gifting arrangement, no label, enthusiastic positive-only content, repeated pattern = likely undisclosed ad. Clear #ad in title, balanced content, first-time promotion = clearly disclosed.
Common questions
What counts as adequate disclosure under ASA, FTC, and ACCC rules?
All three regulators require disclosure to be upfront, prominent, and unambiguous. Buried hashtags, small text, vague language like 'collab' or 'gifted', or disclosure that requires clicking 'read more' do not meet the standard. #ad or 'Paid partnership' clearly labelled at the start of the content is the baseline.
Does gifting count the same as being paid?
Yes. Under UK ASA, US FTC, and Australian ACCC rules, any material connection — including free products, experiences, or travel — requires disclosure. The value of the gift does not change the obligation.
Plain-English summary
Fill in the questions on the left to generate a verdict card.
This section translates the result into a short, direct takeaway rather than leaving the page at a bare number.
Related instruments
Keep going
Fake Fan Detector
Estimate whether a wave of hype looks organic, coordinated, or a little too carefully farmed.
Open verdictAstroturf Detector
Estimate whether a campaign, comment wave, or public outrage looks grassroots or manufactured.
Open verdictAlgorithm Tax Calculator
Estimate how much money, time, and attention a platform's recommendations are quietly extracting.
Open verdict