Guide

How to spot astroturfing without accusing the whole internet

A media-literacy guide to repeated language, strange account patterns, unclear funding, and synthetic grassroots signals.

Astroturfing tries to make coordination look spontaneous

The warning sign is not simply that many people agree. Real public reaction is often messy. Astroturf suspicion rises when the wording, timing, links, and emotional pitch look unusually tidy for supposedly independent people.

Look for patterns, not villains

Repeated slogans, fresh accounts, identical calls to action, unclear funding, and outrage that appears fully formed are reasons to pause. They are not proof that every person involved is fake or paid.

Withhold amplification until the pattern makes sense

The safest next move is usually verification: who benefits, where did the claim start, and are independent sources saying the same thing in their own language? The Astroturf Detector is built to help you slow the share reflex.

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