technofatty Questions, awkwardly answered.

Questions, awkwardly answered.

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Money · Business viability

Business Idea Viability Check

Can this idea cover your costs at realistic sales volumes? Enter price, conversion rate, and monthly overheads. Podge returns customers needed.

Instant result Plain-English why Copyable takeaway
Money Under 1 minute Result card

Business viability

Enter your target monthly income, price per sale, realistic conversion rate, monthly overheads, and startup costs. Podge returns the number of customers needed per month and a verdict on whether that number is achievable.

What this means

No waffle. Just the number and how it was worked out.

Formula used

Customers needed per month = (target income + overheads) ÷ price per sale. Visitors needed = customers needed ÷ conversion rate.

Worked example

Targeting £3,000/month profit, selling a £50 service, 2% conversion rate, £200/month overheads: 64 customers/month needed, 3,200 visitors/month needed — tough but achievable with consistent content or ads.

Common questions

What conversion rate should I use?
Industry average for e-commerce is 1–3%. Service businesses with warm leads can see 10–20%. Cold traffic to a new website is typically under 1%. Use the realistic lower end when planning.

The number of customers needed looks achievable — should I quit my job?
Not on the basis of a single projection. The tool shows whether the math works. Whether you can actually reach those customers, at that conversion rate, is a separate question that needs a realistic plan.

Plain-English summary

The result summary for this calculator will live here.

This section translates the result into a short, direct takeaway rather than leaving the page at a bare number.

Disclaimer: Projections assume consistent pricing and conversion. Actual results depend on market conditions, competition, and execution. This is not financial advice.

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